You can find more than 100 million results when you Google 'brand reboot' depending on where you are (we work in Auckland, London, Melbourne, and Wellington). One of the most frequent design requests we get from business owners trying to expand is for a new 'logo' or 'brand refresh.'Īlthough money and cash flow are no longer a problem, founders frequently underestimate the amount of time, work, and commitment needed to build a successful modern consumer-facing business.Īs difficult as it may seem, you can do this by using a strategic planning process, being open and honest, and having a collaborative mentality, to name just a few. For this reason, we suggest reading Rob Fitzpatrick's book The Mom Test as well as Hunter's approach to a minimum viable brand for startups.

Regardless of how you get there, it's critical to road-test your concept before devoting the entire money to any significant branding work. Others just charge in with all guns blazing based on an irrational suspicion.

Some have identified a need they are confident they can serve and are already knowledgeable in that particular field. Start UpĬonsider your minimal viable brand now that you have your minimum viable product (MVP) (MVB).ĭespite what the marketing and branding books claim, we have firsthand knowledge that every business is unique in its own unique way. Creative branding agency for entrepreneurs, challenger brands & agents of change.įor the modern world, we assist in humanizing, connecting, and simplifying the next generation of consumer-facing brands.

Ultimate List of Design Agencies in Melbourne Hunter Design Agency Melbourne

Melbourne graphic design agency